Have you ever had to rethink your marketing strategy when your advertisement campaign on new courses didn’t convert despite it being an engaging ad during admission season.
Well your marketing strategy isn’t misplaced and you certainly don’t need to fire your creative team. It’s just that only 2% of global web traffic converts after their first site visit or ad interaction.
But with all the marketing effort you’ve invested in, how do you get the remaining 98% of the audience who has interacted with your brand to convert? Behavioural retargeting is your answer!
Campaign types and key conversion objectives Analyse audience profiles and segment them based on behaviours
Campaigns according to suit audience patterns Key content pages and social media pages for greater engagement
Combine browsing and CRM data for better conversions Embed retargeting pixels / cookies into sites Track user journeys and serve ads
We weren’t kidding when we told you that no student cookie escapes our eyes. With a cookie pool of over 5 million users, we know exactly what to serve where.
Having worked exclusively with education marketers for over 5 years now, we have sliced and diced the student audience into every conceivable behavioural profile… All for your convenience!
Unlike most digital agencies, Unipro’s behavioural remarketing services are driven in-house, reducing the costs associated with behavioural retargeting
Behavioural retargeting works best when used with inbound and outbound digital campaigns. Need we say more about our awesomeness with content, social media, design, and SEO